L’Atout Prix – Your Fashion Boutique in Sherbrooke (Rock Forest – Deauville – Eastern Townships)

Located at 6041 Boulevard Bourque in Sherbrooke, L’Atout Prix is a men’s and women’s fashion boutique known for its warm service, carefully curated collections, and a year-round vacation & cruise wear department.
We proudly serve Rock Forest, Deauville, Saint-Élie, Fleurimont, Lennoxville, Brompton, Magog, and the entire Eastern Townships.

Our Specialties

Vacation & cruise clothing available 12 months a year
Swimwear for women and men
Complete looks for travel, warm destinations, and everyday style
Canadian and European fashion brands carefully selected
Loyalty Member Card (10% to 25% + reward points)
Personalized styling service known for its warm and friendly experience

🟦 HISTORY (English adaptation of your existing French content)

OUR STORY

Founded in August 1982, L’Atout Prix was created by Michel Arsenault and Jocelyne Tessier, who built a boutique recognized for its unique concept: reviving end-of-line pieces, samples, and giving a second life to imperfect garments while redefining the notion of value.

L’Atout Prix proudly welcomed its current owners, Sylvie and François, in 1994. Since then, quality, originality, and value have remained at the heart of every decision. All collections are chosen with meticulous care.

The boutique has always stood out for its unique identity, its warm, personalized service, and its passion for helping customers feel confident in what they wear.

Since 2005, the shop has expanded with a year-round vacation department, which quickly became a customer favourite.
Women will enjoy a constantly renewed selection of clothing and accessories to enhance both silhouette and personality, while men will find a wide range of stylish and comfortable pieces.

DON’T HESITATE TO ASK FOR ADVICE

L’Atout Prix offers personalized styling services to ensure that each garment fits and flatters the body perfectly.
Ask for guidance — you’ll enjoy a unique experience and be ready to receive many compliments on your outfits.

🟦 LOCAL INFO (Place at the bottom of your page EN)

Where to Find Us

Address: 6041 Boulevard Bourque, Sherbrooke, QC, J1N 1H9
Phone: 819-864-7171
Website: https://atoutprix.ca
Parking: Free and easy access

Areas Served

Sherbrooke, Rock Forest, Deauville, Saint-Élie, Fleurimont, Lennoxville, Brompton, Magog, Eastern Townships.